Stupid Name Department

I saw a charedi yeshiva advertising for a "Yom Shekulo Torah" with shiurim from various rabbis. Is that meant to imply that every other day in that yeshiva is NOT full of torah? I mean, even at Gush we learn torah all day long. When we want to study one subject in-depth on an exceptional basis, we call it a "Yom Iyun". As it should be called. Not "A day which is all Torah just like every other day in this yeshiva." Of course, we ask for a "yom shekulo shabbat" on a day which is itself completely Shabbat. I guess I never was sure how to read that one literally either.